The real estate sector in India is affected by many factors like demographics, government policies, and interest rates. Similarly, another factor that has played an important role in bringing the disruption in the real estate market is technology. In the digital era, with the help of smartphones and technology, the house hunting process has become much easier.
According to Viral Chhajer, Co-founder & CEO, Stayabode, in the real estate industry, right from design concept to construction until distribution, technology is opening new doors.
“Technology enables people to find homes and stays without having to go around physically. The ease it has brought to the real estate sector in the past few years is great to observe. As providers of communal living facilities for the mobile savvy generation, we depend on technology and innovation to give us the edge. Being able to explore new areas, tactics and marketing techniques using digital tools and advanced applications is fantastic,” said Chhajer.
Advanced Modeling Systems Will See a Great Impact:
Surely, with the help of online services, the buyers will get a more realistic view of a property. Also, technology will further bring transparency to the market.
Virtual House Hunting:
Indian residential property continues to be a ‘touch-and-feel’ marketplace in which personal site visits are more or less de rigueur. Anuj Puri, Chairman, ANAROCK Property Consultants emphasized providing customers with a virtual tour of various options, be it under-construction homes for purchase or furnished apartments to rent, is now an important differentiator for real estate brokerages.
“Likewise, online home festivals, a regular feature of leading property consultancies and developers, have ushered in an entirely new and convenient way for customers within and outside India to sharpen up their available options while simultaneously benefiting from spot deals, offers, and discounts,” said Puri
Bringing Predictive Analytics to Real Estate:
Puri added that another tech-driven evolutionary step that will change the face of India’s property consulting industry in the not-so-distant future is improved use of predictive analytics.
“Such algorithms will be able to accurately target customers with the exact kinds of properties they are looking to buy, much like e-commerce portals are already producing personalized ‘wish-lists’ of item people have expressed an interest in buying online,” he stressed.